My name is Andrew Reeser. I’m an award-winning journalist, content creator, and writer. I make it my mission to move people to action. Let me tell your story.
I have a passion for moving people.
Whether on the scene of a breaking news story, creating content for social media, performing on stage, writing video scripts for company all-hands meetings, or publishing case studies proving a product’s efficacy—throughout my diverse career, the goal when I get to work is to move audiences to action.
After nearly a decade as a broadcast journalist, I transferred my writing skills to Utah’s booming tech scene, where I have been a client story specialist. My goal is to become an expert on your business, your clients and your product in order to attract prospects through compelling writing and content. I’m proficient at taking complex technical material and condensing it into an easy-to-digest story that will move your audience to further investigate your offering.
After nearly a decade of experience as a broadcast journalist, I moved my skills to Utah’s booming tech scene. For the last three years, I’ve become an expert on the businesses I serve, telling the stories of clients who utilize the products we offer. These stories have led prospects to click, call and close.
Client Stories
Researched and wrote internal-facing client stories that were leveraged to produce external-facing case studies that not only told the MX story, but the story of client success and showcased demonstrable ROI for their use cases
Client References
I helped develop a repository of referenceable clients to support sales team initiatives. I interviewed clients for references and captured their ideas about how MX could improve the client experience. References were published and used to attract high value prospects.
Case Studies
I write case studies, whitepapers, thought leadership content, sales copy for conversions, blog posts, and social media content that’s leveraged for demand gen and nurture flows.